Post by shuklamojumder02 on Mar 4, 2024 2:14:26 GMT -8
The use of content on a large scale is something that many business leaders anticipate but few know how to put it into practice with quality measures. As companies begin to recognize the role of content as an essential business function, there are a number of opportunities to begin developing a content culture . Companies that preach and institutionalize the importance of content find success beyond marketing in various business spheres ranging from customer service to talent acquisition. In essence, this is the point of view advocated by Altimeter Group 's Rebecca Lieb and Jessica Groopman in a new best practice report: The Culture of Content. Content beyond marketing will ensure success across all business functions for years to come.
Content spans all aspects of a business – from marketing and sales, to employee advocacy, customer service and audience engagement, to thought leadership and recruiting – and all spheres of a business. company can contribute to the content function. The channel, platform and device proliferation, as well as social media initiatives such as social selling, thought leadership, real-time marketing, customer service and recruiting Japan Telegram Number Data require brands to create, refine, Redefine goals and constantly reformat your original content. content-marketing-barcelona1 There is no doubt that the need to have a content culture has arisen . Content is needed more than ever and can be discovered, consumed and acted upon virtually anywhere. Additionally, media outlets and channels continue to proliferate alongside the convergence of owned and purchased media.
What would the content culture be like in an organization? What are the components that make the content machine work perfectly? That's what is illustrated in Altimeter's recent research as the “anatomy” of a content culture that includes 4 key components : inspiration, people, process and content. Below are excerpts from the report that explain each component: Inspiration: An example of this element is charity:water, a non-profit organization working to provide clean drinking water to developing countries. This organization uses content to promote its vision and actions. Inspired by the content and mission of charity: water, East Lake Community Church in Seattle created a series of content and events that raised more than $709,000 , enough to provide access to clean water for 54,541 Cambodians. People: No tool or technology is as important to content culture as people. Nestlé uses external relationships to encourage more creativity and experimentation. Mondel is also looking for partners to create enough content to gradually insert it into the media and social channels.
Content spans all aspects of a business – from marketing and sales, to employee advocacy, customer service and audience engagement, to thought leadership and recruiting – and all spheres of a business. company can contribute to the content function. The channel, platform and device proliferation, as well as social media initiatives such as social selling, thought leadership, real-time marketing, customer service and recruiting Japan Telegram Number Data require brands to create, refine, Redefine goals and constantly reformat your original content. content-marketing-barcelona1 There is no doubt that the need to have a content culture has arisen . Content is needed more than ever and can be discovered, consumed and acted upon virtually anywhere. Additionally, media outlets and channels continue to proliferate alongside the convergence of owned and purchased media.
What would the content culture be like in an organization? What are the components that make the content machine work perfectly? That's what is illustrated in Altimeter's recent research as the “anatomy” of a content culture that includes 4 key components : inspiration, people, process and content. Below are excerpts from the report that explain each component: Inspiration: An example of this element is charity:water, a non-profit organization working to provide clean drinking water to developing countries. This organization uses content to promote its vision and actions. Inspired by the content and mission of charity: water, East Lake Community Church in Seattle created a series of content and events that raised more than $709,000 , enough to provide access to clean water for 54,541 Cambodians. People: No tool or technology is as important to content culture as people. Nestlé uses external relationships to encourage more creativity and experimentation. Mondel is also looking for partners to create enough content to gradually insert it into the media and social channels.