Post by juthi52943 on Dec 23, 2023 22:01:16 GMT -8
Before the consumer even knows they have them. The reality, in many companies, is very different Today, when we deal with the top managers of a company, the priorities are always the same: production, sales, finance, management, legal and people. We almost never talk about "marketing" and "innovation". We also add that the conventional approach of most entrepreneurs sees a company's sales structure as the fulcrum of revenue creation.
The main topic of meetings is almost never the upcoming marketing campaign or new brand strategy; they are the numbers from the last quarter or the sales forecast for the following quarter. The head of sales Job Function Email List invariably leads the discussion with little (or no) input from the marketing manager. So it's no wonder that most executives think of marketing as a cost center and not as an integral part of the revenue process and an essential investment in growth.
Many companies, especially those without effective marketing planning processes, allocate a certain amount of budget to marketing with the vague idea that it will be spent on some type of activity that will drive business growth. Such activity tends to be sporadic, unplanned , disjointed and chaotic. Marketing consultants and agencies often rely on “vanity metrics” to justify their work (followers, likes, shares, reviews but, unless you can link this to an increase in profits, none of this it really matters. What justifies your marketing spend is the impact on your bottom line. you need to have goals to achieve and metrics to measure against those goals. If you have business goals, you need to decide how much achieving them is worth to you.
The main topic of meetings is almost never the upcoming marketing campaign or new brand strategy; they are the numbers from the last quarter or the sales forecast for the following quarter. The head of sales Job Function Email List invariably leads the discussion with little (or no) input from the marketing manager. So it's no wonder that most executives think of marketing as a cost center and not as an integral part of the revenue process and an essential investment in growth.
Many companies, especially those without effective marketing planning processes, allocate a certain amount of budget to marketing with the vague idea that it will be spent on some type of activity that will drive business growth. Such activity tends to be sporadic, unplanned , disjointed and chaotic. Marketing consultants and agencies often rely on “vanity metrics” to justify their work (followers, likes, shares, reviews but, unless you can link this to an increase in profits, none of this it really matters. What justifies your marketing spend is the impact on your bottom line. you need to have goals to achieve and metrics to measure against those goals. If you have business goals, you need to decide how much achieving them is worth to you.