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Post by account_disabled on Jan 13, 2024 21:36:56 GMT -8
5. Include keywords in your ads After setting up a Google Ads account and conducting a keyword audit, you are aware of what the user enters when he wants to find your product or service on the Internet. To successfully display your campaigns in results and the Google Display Network, implement industry-specific keywords and long tail keywords into your ad text. Thanks to this practice, potential customers will be able to reach the offer on your online store's website faster. Example The company specializes in planting shrubs and trees in home gardens. will be "professional plant planting". When creating a headline for a Google Ads ad, the entrepreneur will use the phrase "Professional planting of plants". In this way, it will indicate the scope of services provided and wi B2B Email List ll be displayed among Google Ads users looking for this type of offer. If you have a few reliable keywords at your fingertips, use them to create separate ads for each of them. Remember to match the topic of the ad group to the text along with an appropriately selected key phrase. 6. Optimize negative keywords To avoid burning your budget and ensuring high-quality traffic to your website , optimize your negative keywords when creating your Google Ads campaigns. Negative keywords in Google Ads are phrases that prevent your ads from showing for searches that contain those specific words. This action helps improve campaign relevancy and reduce unwanted clicks from users with different intentions when entering a phrase into a search engine. Example The gardening company's offer only includes planting plants and shrubs.
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