Post by account_disabled on Jan 25, 2024 1:20:33 GMT -8
Marketing used to be simple. Advertising on TV or on the pages of a magazine, billboards along the roads, packs of flyers in mailboxes. And there seemed to be no other marketing. But HubSpot came along and said there was a radically different approach. And content is king. Let's figure out why it is so important and what the pros and cons of its various formats are. Reading time: 9 minutes Content marketing and inclusion marketing: what is the difference? What should inbound content be like? Content Types Blog Publications on external resources Newsletter Social network Content marketing and inclusion marketing: what is the difference? It all started with the idea of Brian Halligan, CEO of HubSpot , who coined the term “inbound marketing” in 2005.
Inbound Fax Lists marketing is promotion through useful content, which allows you to involve the client in interaction with the brand and turn into a buyer. How is inbound marketing different from traditional marketing, which, according to HubSpot's logic, has become outbound? According to marketing strategist David Meerman Scott, inbound marketing allows a product to “make its way” into the customer's mind, rather than invading it through advertising. Let's give an example. If you play a video on YouTube and they first show you an ad for running shoes, that's outbound marketing. Another situation: you came across the article “How to choose running shoes” in a telegram channel. And - what a coincidence - its author turns out to be the owner of a chain that sells sports shoes.
In this case, the brand did not impose a product on you, did not act “head-on”, but simply offered useful material. This is inbound marketing. So why does content rule? Because the cornerstone in this model is building relationships with the future buyer. And this is done precisely with the help of content. Remember the marketing classic - the AIDA formula. So, applicable to inbound marketing, it looks like this: inboundmarketing, inbound what means, inbound marketing translation, It is on content that the first stages of the chain are built - from turning a random visitor into a lead. Of course, inbound marketing is not limited to content alone. But content marketing is an important part of it and the client’s acquaintance with the company begins with it. Let us describe an approximate scenario for the development of events.
Inbound Fax Lists marketing is promotion through useful content, which allows you to involve the client in interaction with the brand and turn into a buyer. How is inbound marketing different from traditional marketing, which, according to HubSpot's logic, has become outbound? According to marketing strategist David Meerman Scott, inbound marketing allows a product to “make its way” into the customer's mind, rather than invading it through advertising. Let's give an example. If you play a video on YouTube and they first show you an ad for running shoes, that's outbound marketing. Another situation: you came across the article “How to choose running shoes” in a telegram channel. And - what a coincidence - its author turns out to be the owner of a chain that sells sports shoes.
In this case, the brand did not impose a product on you, did not act “head-on”, but simply offered useful material. This is inbound marketing. So why does content rule? Because the cornerstone in this model is building relationships with the future buyer. And this is done precisely with the help of content. Remember the marketing classic - the AIDA formula. So, applicable to inbound marketing, it looks like this: inboundmarketing, inbound what means, inbound marketing translation, It is on content that the first stages of the chain are built - from turning a random visitor into a lead. Of course, inbound marketing is not limited to content alone. But content marketing is an important part of it and the client’s acquaintance with the company begins with it. Let us describe an approximate scenario for the development of events.